In anticipation of the highly anticipated Hero Men’s Asia Cup Rajgir, Bihar 2025, where some of the finest teams from the continent will compete for the highest accolades, Hockey India is pleased to announce that HP Lubricants has come on board as the High-Performance Partner.
The 12th edition of this esteemed tournament is set to begin on 29th August and will conclude with the final match on 7th September at the newly constructed Rajgir Hockey Stadium, a state-of-the-art facility that underscores India’s dedication to sports infrastructure and Bihar’s emerging reputation as a sporting hub. This event follows the successful Women’s Asian Champions Trophy 2024, in which India emerged victorious.
HP Lubricants, serving as the High-Performance Partners for the Hero Men’s Asia Cup Rajgir, Bihar 2025, is a leader in the petroleum products sector and has established itself as one of the most reliable lubricant brands in the country. Always advocating for exceptional performance, HP Lubricants’ vision of excellence enhances the support systems for the Hero Men’s Asia Cup Rajgir, Bihar 2025.
The Hero Asia Cup 2025 will showcase the top six teams from Asia, including the host nation India, along with two countries that have secured their places through the AHF Cup. With a direct qualification for the 2026 FIH Men’s Hockey World Cup in Belgium and the Netherlands on the line, the tournament is expected to deliver high-quality matches.
A representative from HP Lubricants stated, “We are excited to collaborate with Hockey India for the Hero Asia Cup. Just as HP Lubricants guarantees seamless performance and dependability in engines nationwide, we are dedicated to supporting the dreams and ambitions of our hockey champions.
Commenting on the progress, Hockey India President Dr. Dilip Tirkey stated, “We are thrilled to announce HP Lubricants as the High-Performance Partner for the esteemed Hero Men’s Asia Cup Rajgir, Bihar 2025. The steadfast support from HP Lubricants and their commitment to excellence will undoubtedly contribute to the growth of the sport, and we are assured that this collaboration will endure over time.
Hockey India Secretary General Shri Bhola Nath Singh expressed, “We are thrilled to welcome HP Lubricants as the High-Performance Partner for the Hero Men’s Asia Cup Rajgir, Bihar 2025. This collaboration signifies the increasing support for Indian hockey. With a premier venue and robust institutional support, we are assured that the Hero Men’s Asia Cup Rajgir, Bihar 2025 will establish new standards for both performance and organization.”
Sandeep Chawla, Director of Expressions 360, stated, “At Expressions 360, we hold the belief that the most impactful campaigns emerge when brand values and storytelling are in perfect alignment. The partnership between HP Lubricants and the Indian Men’s Hockey Team provided an ideal platform for us to merge two formidable forces — the unparalleled performance and dependability of HP Lubricants, alongside the determination, discipline, and pride of our hockey champions. With the slogan ‘Powering Champions / Jeet Hindustan Ki’, we aimed to create more than merely a campaign — we aspired to establish a rallying cry that motivates fans, invigorates the youth, and pays tribute to the spirit of Hindustan. Through compelling visuals, athlete-driven narratives, and innovative fan engagement, our creative vision ensured that this collaboration not only celebrated the sport but also reinforced HP Lubricants’ position as a brand that empowers the nation’s champions — on the road, on the field, and in the hearts of millions.
Neerav Tomar, Founder and Managing Director of IOS Sports & Entertainment, remarked, “IOS Sports and Entertainment takes great pride in having facilitated this significant partnership between Hockey India and HP Lubricants. The alignment of a prestigious brand such as HP Lubricants with the essence of Indian hockey signifies a mutual dedication to excellence and national pride. This collaboration between Hockey India and HP Lubricants embodies the union of two entities driven by performance and precision. As HP Lubricants propels India forward with endurance and consistency, it is only appropriate that they support our national team in their quest for excellence at the Hero Asia Cup in Rajgir, Bihar.”
